Selling as a Construction Leader

February 11, 2020 — Laurie Richards —

Whether you call it “selling,” “leading,” “influencing,” or “getting things done through others,” construction leaders are doing it all day — every day.

In this episode of Construction Leader Podcast, you’ll learn three specific techniques to ensure you’re getting the results you want as a construction leader.

• Learn what it means to focus on benefits — not just features
• Use specific language to get others to focus on their benefits
• Turn the conversation to “You” language, as opposed to “I” language, so that your message has more impact
• Focus on their values to get their buy-in quicker and more predictably

As a construction leader, you can’t afford not to be using these techniques — starting now.

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