Selling as a Construction Leader
February 11, 2020 — Laurie Richards —
Whether you call it “selling,” “leading,” “influencing,” or “getting things done through others,” construction leaders are doing it all day — every day.
In this episode of Construction Leader Podcast, you’ll learn three specific techniques to ensure you’re getting the results you want as a construction leader.
- Learn what it means to focus on benefits — not just features
- Use specific language to get others to focus on their benefits
- Turn the conversation to “You” language, as opposed to “I” language, so that your message has more impact
- Focus on their values to get their buy-in quicker and more predictably
As a construction leader, you can’t afford not to be using these techniques — starting now.